> ## Documentation Index
> Fetch the complete documentation index at: https://docs.agentweb.pro/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand onboarding

> Set up your brand profile, founder voice, ICP, and Knowledge Base so Emma has context for everything she generates.

Emma needs context before she can produce content that sounds like your brand. The first time you log into [app.agentweb.pro](https://app.agentweb.pro), Emma walks you through setting up your brand profile, founder voice, competitor analysis, and Knowledge Base. This page covers what each step does and what to have ready.

If you skip onboarding, Emma will work but her output will be generic. You can either spend 15 minutes here now, or relaunch the flow later from **Settings → Profile → Emma Setup → Re-introduce yourself to Emma**. Re-running onboarding doesn't erase anything you've already created — it just walks you back through the setup. See [Settings → Profile](/user-guide/settings#profile).

## Before you begin

Have these ready:

* Your company website URL.
* Your logo file (SVG, PNG, or JPG).
* Any existing brand documents: mission statement, pitch deck, customer interviews, case studies.
* A few examples of content you've published that represent your voice (LinkedIn posts, blog articles, founder interviews).

## Onboarding flow

<Steps>
  <Step title="Open Agent Mode">
    From the portal home, click **Agent Mode** to start a chat with Emma.
  </Step>

  <Step title="Tell Emma your first goal">
    Say what you want to focus on — for example, *"I want to focus on organic content."* Emma uses this to prioritize the right setup steps.
  </Step>

  <Step title="Confirm you don't have a brand profile yet">
    If this is your first time, answer **No** when Emma asks whether a brand profile exists.
  </Step>

  <Step title="Provide your business name or URL">
    Paste your website URL or type your company name. Emma searches the web for your site and asks you to confirm she found the right one.
  </Step>

  <Step title="Review the brand details Emma pulls">
    Emma extracts your tagline, brand voice, typical ICP, and brand personality from your site. Review each field. Correct anything wrong before confirming.
  </Step>

  <Step title="Save the brand profile">
    Once you confirm, Emma writes the details into your brand guidelines and market strategy. You'll see a confirmation message.
  </Step>

  <Step title="Set up your founder profile">
    Emma searches for information about your founding team and drafts a founder write-up. She also analyzes your public writing (LinkedIn, blog, etc.) to capture your tone, so future content sounds like you wrote it.
  </Step>

  <Step title="Confirm competitors">
    Emma proposes a list of competitors. Review them. Add or remove as needed, then confirm.
  </Step>

  <Step title="Upload your logo">
    When Emma asks, upload your logo file. She extracts your primary brand colors automatically. Verify the colors look right under **Brand Hub → Brand Guidelines**.
  </Step>

  <Step title="Add reference material to the Knowledge Base">
    Drop in any of the following that you have:

    * Mission statement
    * Brand guidelines or style guide
    * Customer success stories or testimonials
    * Founder interviews
    * High-performing LinkedIn or X posts
    * Industry reports
    * Case studies

    The Knowledge Base is what Emma draws from when she writes content. More relevant material here means sharper, on-brand output.
  </Step>
</Steps>

## What gets created

After onboarding, you have:

| Location                         | What's there                                                           |
| -------------------------------- | ---------------------------------------------------------------------- |
| **Brand Hub → Brand Guidelines** | Brand name, tagline, voice, personality, colors, logo, founder profile |
| **Brand Hub → Market Strategy**  | ICP definitions, competitor list, positioning                          |
| **Brand Hub → Knowledge Base**   | Reference docs you uploaded                                            |

You can edit any of these later from the portal sidebar.

## After onboarding

* For DWY or DFY clients, fill in the intake form your account manager sends you. It captures additional context Emma needs for managed work.
* If AgentWeb will publish content to your social accounts, grant admin access to your LinkedIn page and Facebook page. Emma can't publish or track performance without it.
* If you want personalized outbound email, upload a lead list to **CRM**. See [CRM](/user-guide/crm) for the lead list options.

## Troubleshooting

<AccordionGroup>
  <Accordion title="Emma can't find my website">
    Paste the full URL including `https://`. If your site is behind a login wall or has heavy JS, Emma may not be able to scrape it. In that case, paste the key brand info (tagline, voice, ICP) directly into the chat and ask Emma to save it.
  </Accordion>

  <Accordion title="The extracted brand voice doesn't match how I actually write">
    Edit the brand voice field directly in **Brand Hub → Brand Guidelines**, or paste a few examples of how you actually write into the chat and ask Emma to update the voice description based on them. The founder voice analysis is also editable in **Brand Hub → Brand Guidelines → Founder profile**.
  </Accordion>

  <Accordion title="The competitor list is wrong">
    Tell Emma which competitors to add or remove and ask her to update. You can also edit the list directly in **Brand Hub → Market Strategy → Competitors**.
  </Accordion>

  <Accordion title="My logo colors look off after extraction">
    Open **Brand Hub → Brand Guidelines** and edit the color hex codes directly. Emma uses these everywhere — image generation, landing pages, ad creative — so getting them right is worth a minute.
  </Accordion>
</AccordionGroup>

## Next steps

* [Connect Emma](/playbooks/connect-emma) to use her from Claude.ai, Claude Code, Codex, or OpenClaw.
* [Organization sharing](/onboarding/organization-sharing) to add team members.
* [Agent Mode reference](/user-guide/agent-mode) for how Emma uses your Knowledge Base in conversations.