> ## Documentation Index
> Fetch the complete documentation index at: https://docs.agentweb.pro/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand

> Brand identity, market positioning, content templates, and Knowledge Base. The source of truth Emma reads from when generating content.

The Brand section is where Emma reads your brand from. Anything she generates — posts, ads, emails, landing pages — pulls from the four pages below. If output feels off-brand, the fix is almost always here.

| Page                                  | What's in it                                                           |
| ------------------------------------- | ---------------------------------------------------------------------- |
| [Brand Guidelines](#brand-guidelines) | Brand name, tagline, voice, personality, colors, logo, founder profile |
| [Market Strategy](#market-strategy)   | ICP segments, competitors, positioning, business overview              |
| [Templates](#templates)               | Reusable content workflows Emma runs on demand                         |
| [Knowledge Base](#knowledge-base)     | Reference docs Emma can search and read during conversations           |

## Brand Guidelines

Defines your brand identity and founder voice.

**Fields:**

* Brand name, tagline, tone, personality
* Fonts, colors, logo
* Founder profile and voice

**How to use it:**

* Fill it out completely before generating content. Half-filled profiles produce half-on-brand output.
* Update when positioning, tone, or visuals change.
* Add a founder profile to enable founder-led content. Without it, Emma writes in a neutral brand voice instead of your personal one.

**Watch-outs:**

* Don't over-stuff tone descriptions. "Professional but fun but edgy but technical" produces inconsistent output. Pick a clear position.
* Update once, reuse everywhere. The brand profile feeds every other section automatically.

## Market Strategy

Defines who you sell to and why you win.

**Fields:**

* Business overview and value proposition
* ICP segments
* Competitors

**How to use it:**

* Store validated ICPs only — ones you've actually sold to or interviewed.
* Update after research, not assumptions.
* Reference it when scoping campaigns, content series, and ad targeting.

**Watch-outs:**

* More ICPs is not better. Three to five is the working range.
* Keep ICPs behavior-based, not just demographic. "VP of Engineering at a Series B SaaS company who just hired their first PMM" beats "tech VPs."
* Refresh quarterly. Markets shift faster than you think.

## Templates

Reusable content workflows Emma runs on demand. Use templates when you're asking for the same kind of output repeatedly — weekly LinkedIn recaps, monthly competitor briefs, standardized blog structures, recurring report formats.

**How to use:**

* Save a workflow as a template once you've iterated on it a few times in [Agent Mode](/user-guide/agent-mode) and the structure is stable.
* Run a template by name in Agent Mode: *"Emma, run my weekly LinkedIn recap template."*
* Schedule templates to run automatically (daily, weekly, monthly).
* Templates also power outbound email layouts — cold outreach, lead nurture, founder announcements, product updates.

## Knowledge Base

Reference material Emma searches and reads during conversations. The richer this is, the sharper Emma's output.

**What to upload:**

* Mission statement
* Brand guidelines or style guide (PDFs from a previous agency, internal style docs)
* Customer case studies and success stories
* Founder and customer interviews
* High-performing posts (LinkedIn, X, blog)
* Industry reports and competitor whitepapers

**Watch-outs:**

* Quality beats quantity. One sharp case study is worth ten boilerplate brochures.
* Update outdated docs. Emma can't tell what's current.
* Think "training data," not "storage." Anything here will show up in output.

### Connecting external sources

Knowledge Base supports three source types beyond direct uploads.

<Tabs>
  <Tab title="Uploaded files">
    Upload PDF, HTML, plain text, Markdown, JSON, XML, or CSV files directly from the Knowledge Base page. Files are stored in your workspace and indexed for search.
  </Tab>

  <Tab title="Google Drive">
    Share specific folders with AgentWeb's service account email. Emma can then search, browse, and read files in those folders.

    See [Integrations → Google Drive](/integrations/google-drive) for the full setup. Quick version:

    1. Go to **Knowledge Base → Google Drive** and copy the service account email shown there.
    2. In Google Drive, share the folder with that email as **Viewer**.
    3. Back in AgentWeb, click **Add Folder** and paste the folder ID (the string after `/folders/` in the URL).

    Supported file types: Google Docs (exported as text), Google Sheets (exported as CSV), Google Slides (exported as text), PDF, plain text, Markdown, CSV, JSON, XML, HTML. Large files are truncated at 50,000 characters.

    AgentWeb has read-only access. It never creates, modifies, or deletes anything in your Drive.
  </Tab>

  <Tab title="ClickUp Docs">
    Connect your ClickUp workspace so Emma can search and read your team's ClickUp Docs during conversations.

    See [Integrations → ClickUp](/integrations/clickup) for the full setup. Quick version:

    1. Go to **Knowledge Base → ClickUp** and click **Connect**.
    2. Paste your ClickUp Personal API Token. (Generate at ClickUp → Settings → Apps → API Token.)
    3. AgentWeb verifies the token and displays your connected workspaces.

    AgentWeb has read-only access. It never writes to ClickUp.
  </Tab>
</Tabs>

If a source is disconnected or unavailable, Emma keeps working with the remaining sources.

## Next steps

* [Tour Agent Mode](/user-guide/agent-mode) for the conversation patterns that get good output.
* [Set up a CRM lead list](/user-guide/crm) to send templated outreach.
* [Creative section](/user-guide/creative) for the assets Emma generates from your Brand context.