> ## Documentation Index
> Fetch the complete documentation index at: https://docs.agentweb.pro/llms.txt
> Use this file to discover all available pages before exploring further.

# Creative

> Generated marketing assets — social posts, LinkedIn content, images, videos, and landing pages.

Creative is where Emma's generated assets land. Five sub-sections, each one a different output type.

| Sub-section                           | What's there                                                       |
| ------------------------------------- | ------------------------------------------------------------------ |
| [Social Posts](#social-posts)         | Cross-platform social drafts, scheduled posts, post performance.   |
| [LinkedIn Content](#linkedin-content) | LinkedIn-specific posts and thought leadership drafts.             |
| [Images](#images)                     | AI-generated visuals — hero images, post graphics, ad creatives.   |
| [Videos](#videos)                     | AI-generated short-form video for social and ads.                  |
| [Landing Pages](#landing-pages)       | Conversion-optimized landing pages for campaigns and lead capture. |

You can generate any of these from a conversation in [Agent Mode](/user-guide/agent-mode) — output lands in the relevant Creative sub-section automatically.

## Social Posts

Cross-platform social content: drafts, scheduled posts, and per-post performance.

**How to use:**

1. Ask Emma to draft posts in [Agent Mode](/user-guide/agent-mode). Specify the platform, audience, and angle.
2. Review the drafts in **Creative → Social Posts**. Edit copy, swap images.
3. Schedule directly from the post detail view, or send to your connected account immediately.
4. Once published, performance metrics flow back into the post view.

**Watch-outs:**

* Different platforms reward different formats. Don't cross-post a 280-character X post to LinkedIn unedited.
* Schedule based on when your audience is online, not when you happen to be drafting.

## LinkedIn Content

LinkedIn-specific drafts. Optimized for thought leadership and engagement formats — long-form personal essays, founder narratives, hot takes.

**How to use:**

1. Ask Emma to draft a LinkedIn post in [Agent Mode](/user-guide/agent-mode). Mention the founder voice and the angle you want.
2. Review the drafts in **Creative → LinkedIn Content**.
3. Schedule or publish directly to your connected LinkedIn profile or company page.

LinkedIn drafts use your founder profile from [Brand → Brand Guidelines](/user-guide/brand#brand-guidelines). If posts don't sound like you, the founder voice description there is the place to fix it.

## Images

AI-generated visuals for ads, blogs, landing pages, and social.

**Common outputs:**

* Ad creatives
* Blog hero images
* Social visuals
* Branded illustrations

**How to use:**

1. Generate images from a text prompt — either in Agent Mode or from the Images page.
2. Edit images inline — add logos, adjust layouts, change styles.
3. Generate variations for testing.
4. Download for use outside the portal, or attach directly to a social post or landing page.

**Watch-outs:**

* Always specify usage context (ad, blog hero, square social, story). Emma uses this to size and frame correctly.
* Reference your brand colors and logo from Brand for consistency across variations.
* Test in context. An image that looks good in the editor can look wrong in the actual placement.

## Videos

Generate short-form video and analyze video performance.

**What's in this section:**

* Video generation from prompts
* Performance analysis on videos you've published
* Competitor video breakdowns

**How to use:**

1. Generate video concepts from a text prompt.
2. Analyze existing videos for messaging, pacing, and hooks.
3. Apply insights to improve your own creative.
4. Export for ads or social platforms.

**Watch-outs:**

* The first 3 seconds matter most. If you're not stopping the scroll there, the rest doesn't matter.
* Match length and format to platform norms. A 60-second YouTube clip and a 15-second Reel are different products.
* Optimize for clarity, not complexity.

## Landing Pages

Conversion-optimized landing pages for campaigns and lead capture. Full lifecycle — generate, deploy, instrument with tracking pixels, iterate — is documented at [Landing pages](/user-guide/creative/landing-pages). Two paths are supported: chat with Emma in Agent Mode, or build directly in the Creative UI.

## Next steps

* [Performance section](/user-guide/performance) to see how published creative is performing.
* [Brand → Knowledge Base](/user-guide/brand#knowledge-base) to upload past high-performing creative as reference for Emma.