Overview

AgentWeb exposes its capabilities three ways:

Surface	Best for
MCP server	AI agents (Claude, Cursor, custom clients). The recommended path for most use cases.
REST API	Direct programmatic access from your own code. Same toolkit, no MCP client needed.
Webhooks	Receive callbacks from AgentWeb when events happen (lead replies, meeting summaries, etc.).

All three use the same underlying capabilities — content generation, lead management, ad operations, performance data, and integrations.

Base URL

https://api.agentweb.pro

MCP server (recommended)

https://api.agentweb.pro/mcp

The MCP server speaks Model Context Protocol over Streamable HTTP. Connect it once and any MCP-compatible client (Claude.ai, Claude Code, OpenClaw, Cursor, custom MCP clients) gets the full Emma toolkit. See Connect Emma for client-specific setup.

REST API

https://api.agentweb.pro/api/emma/*
https://api.agentweb.pro/api/v1/agent/*

REST endpoints mirror the MCP toolkit. Use these when you’re building against AgentWeb from a language or environment that doesn’t have an MCP client, or when you want fine-grained HTTP-level control. See Emma tools for the endpoint reference.

Authentication

All endpoints require authentication. Three paths:

Path	When to use
Bearer token (API key)	Server-to-server REST calls, MCP from Claude Code / OpenClaw
OAuth 2.0	MCP from Claude.ai (the connector handles the flow)
Session cookie	The portal frontend (not for external use)

API keys start with aw_. Generate them in the portal under Settings → API Keys. See Authentication for the full flow.

What’s not documented

Internal endpoints used by the portal frontend (auth, user management, scheduling internals) and admin-only endpoints are intentionally not exposed in this reference. They aren’t part of AgentWeb’s public contract and can change without notice. If you need a capability that isn’t here, email support@agentweb.pro.

Next steps

Authentication — generate an API key.
Emma tools — the REST endpoint reference.
Webhooks — incoming callbacks.
Connect Emma to use Emma in Claude.ai, Claude Code, Codex, or OpenClaw.

Introduction

Reference

Base URL

MCP server (recommended)

REST API

Authentication

What’s not documented

Next steps

​Base URL

​MCP server (recommended)

​REST API

​Authentication

​What’s not documented

​Next steps

Base URL

MCP server (recommended)

REST API

Authentication

What’s not documented

Next steps