Work with Emma like a co-worker
The most common way to underuse Agent Mode is to treat it as a content generator. Emma is closer to a colleague who knows your brand, can see your connected accounts, and has a catalog of skills and work plans behind her. Ask her the things you’d ask a co-worker who just joined your GTM team. Ask her what she has. She can read her own catalog and match it against your ICP and positioning rather than giving generic advice.- “What skills would help me generate B2B leads on Meta?”
- “Which work plan should I run first now that my brand profile is set up?”
- “I want to grow founder presence on LinkedIn — what do you have?”
- Same platform, different capabilities. LinkedIn posting and LinkedIn outreach are separate connections. Having one doesn’t grant the other.
- A skill existing doesn’t mean an account is connected. Emma has Meta and Google Ads skills whether or not you’ve linked those accounts.
- Connected doesn’t always mean fully authorized. A connection can be active while missing the ad permissions a request needs.
What Agent Mode does
Three things, depending on what you ask for:
Conversations are persistent. Pick up where you left off later by opening the chat from the sidebar history.
How a typical conversation goes
1
Set context first
Make sure your Brand section is filled out (Brand Guidelines and Market Strategy) and that reference docs are in your Knowledge Base. Emma uses this automatically. If it’s thin, output will be generic.
2
Start a new chat
Click New chat. Give Emma a clear objective with audience, channel, and constraints.Good: “Draft three LinkedIn posts for B2B SaaS founders, in my founder voice, each under 150 words, with a soft CTA to book a demo.”Not great: “Help me with LinkedIn.”
3
Review and iterate
Ask for variations, tighter tone, more proof points, or a different format. Emma keeps the conversation context — follow-ups are cheap.
4
Save outputs
Outputs are saved automatically to the section they belong to:
- Drafts of posts and ads land in Creative.
- Reports and analyses go to Performance → Research Reports.
- Lead actions show up in CRM.
Using your Knowledge Base in Agent Mode
Emma can read documents from your Knowledge Base during a conversation. Three source types are supported:
See Brand → Knowledge Base for connection setup.
Email Emma
Paid users can chat with Emma via email.- Send an email to
emma@updates.agentweb.pro. - Emma replies with a chat link.
- Reply directly in email to continue, or open the link to chat in the browser.
Report a bug or request a feature
If Emma can’t give you a satisfying answer, or something in the portal is broken, tell the team. There are two routes.In chat with Emma
There’s no command syntax to memorize — Emma recognizes intent. “Report bug”, “file a bug”, “this is broken”, or just describing what went wrong all work. The single most useful thing you can include is what you wanted to happen and what happened instead: “Report bug — I asked for three LinkedIn posts under 150 words and got two posts over 300 words. I expected three short posts in my founder voice.” Emma already has the conversation context, what she did, and any tool errors. What she needs from you:- Expected vs. actual outcome — the highest-value line in any report.
- Steps to reproduce, if you can retrace them.
- Which page you were on, for portal issues.
- Screenshots, if it’s visual — she can attach them but can’t take them.
From the portal
Click the + in a conversation bubble button in the top right corner of the portal. Use whichever is closer to hand. In-chat is faster and carries the conversation context automatically; the portal route is better when the issue isn’t tied to a specific conversation. See Report a bug for what makes a report actionable.What happens next
- The report is filed with its context and triaged by the AgentWeb team.
- High-impact issues are prioritized, and fixes flow back into Emma’s behavior — the next time anyone hits the same situation, the corrected behavior is already in place.
- Feature requests are routed separately from bugs, so “I wish Emma could…” reaches the right place.
Best practices
- One objective per chat. “Draft a blog post about X” beats “help me with marketing.”
- One audience per chat. Different ICPs need different framing.
- Show examples. Two or three winning posts steer style faster than a paragraph of description.
- If output is generic, fix the context. Check Brand and Knowledge Base before retrying the prompt.
- Save what works. If a multi-step conversation produced something good and you’ll want it again, say “make this as a workplan” in that same thread. See Work plans.
Troubleshooting
Output is too generic
Output is too generic
Almost always a context problem. Add more specifics to Brand → Brand Guidelines and Market Strategy, and upload sharper reference material to Knowledge Base. Then ask Emma to redo the output.
Emma misses a key fact about my product
Emma misses a key fact about my product
Paste the critical facts directly into the chat and ask Emma to redo the output using only those facts plus Brand. This stops her from pulling outdated info from earlier in the conversation.
Emma's tone doesn't sound like me
Emma's tone doesn't sound like me
Open Brand → Brand Guidelines → Founder profile and check the voice description. Paste a few examples of how you actually write into the chat and ask Emma to update the founder voice based on them.
Emma says she can't access a channel I've connected
Emma says she can't access a channel I've connected
Ask “What accounts do I have connected?” Posting and outreach are separate connections on the same platform, and a connection can be active while missing the specific permissions a request needs. Reconnect from Settings → Connected Accounts if a capability is missing.
Emma can't see a document I uploaded
Emma can't see a document I uploaded
Confirm the document is in Knowledge Base and not in a personal folder. For Google Drive, verify the folder is shared with the AgentWeb service account. For ClickUp, confirm the Personal API Token is connected. See Brand → Knowledge Base for setup.
A scheduled chat ran but I never heard about it
A scheduled chat ran but I never heard about it
Schedules only notify you if email notifications were set when the schedule was created. Ask Emma to update the schedule to add them.
Something else is broken
Something else is broken
Describe it to Emma in any chat, including what you expected to happen. See Report a bug or request a feature.

