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Documentation Index

Fetch the complete documentation index at: https://docs.agentweb.pro/llms.txt

Use this file to discover all available pages before exploring further.

Landing pages built in Creative → Landing Pages can have any third-party analytics or tracking tag installed. Most of the common ones can be added by asking Emma in chat — paste the ID or snippet and tell her where to put it. This page covers the most common stacks and the right call between them.

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What you actually need

The honest minimum for a B2B landing page running paid traffic:
  • A conversion pixel for the ad platform you’re spending on. This is what optimizes your campaigns.
  • A general analytics tag for understanding traffic, sources, and on-page behavior.
Everything else (heatmaps, session replay, A/B test scripts) is optional. Add when you have a specific question to answer.

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Available trackers

ToolWhat it doesAdd via
Meta PixelTracks conversions for Meta Ads. Required if you’re running Meta Ads.Ask Emma
Google Tag ManagerContainer tag — manages every other tag from one UI.Ask Emma
Google Analytics 4 (GA4)General traffic and behavior analytics.Ask Emma or via GTM
LinkedIn Insight TagTracks conversions for LinkedIn Ads.Ask Emma
TikTok PixelTracks conversions for TikTok Ads.Ask Emma
Hotjar / Microsoft ClarityHeatmaps and session replay.Ask Emma
Plausible / Fathom AnalyticsPrivacy-first analytics. No cookies, GDPR-compliant.Ask Emma
PostHogProduct analytics + session replay + feature flags.Ask Emma

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Meta Pixel

The conversion tag for Meta Ads. Required for campaign optimization, audience matching, and conversion reporting. Install:
  1. Get your Pixel ID from Events Manager → Data Sources in Meta Business Manager. Format: 123456789012345.
  2. Ask Emma: “Install Meta Pixel 123456789012345 on the [page name] landing page.”
Emma adds the Pixel snippet to <head> and re-deploys. Verify with the Meta Pixel Helper Chrome extension. For the full ads-side setup (Business Account, Partner sharing, Pixel creation), see Integrations → Meta.

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Google Tag Manager (GTM)

A container tag. Once GTM is installed, every other tag (GA4, LinkedIn, TikTok, custom JS) can be added and removed from GTM’s UI without re-deploying the page. Install:
  1. Create a GTM container at tagmanager.google.com. Copy the container ID (GTM-XXXXXXX).
  2. Ask Emma: “Install GTM container GTM-XXXXXXX on the [page name] landing page.”
Emma inserts the GTM snippet in the correct locations (<head> script + <body> noscript fallback) and re-deploys. After install, manage all your other tags from GTM’s UI. Changes ship instantly without involving Emma or re-deploying the page.

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Google Analytics 4 (GA4)

The default web analytics platform. Free, integrates with Google Ads, and now the only Google-supported analytics product after the Universal Analytics sunset. Install (two paths):
  • Direct: ask Emma to install GA4 measurement ID G-XXXXXXX on the page.
  • Via GTM: install GTM first (above), then add a GA4 Configuration tag in GTM’s UI pointing at your measurement ID.
GTM is the better path if you’ll add more than one or two tracking tools. Direct install is fine for GA4-only setups.

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LinkedIn Insight Tag

The conversion tag for LinkedIn Ads. Install if you’re running LinkedIn campaigns. Install:
  1. Get your Partner ID from LinkedIn Campaign Manager → Account Assets → Insight Tag.
  2. Ask Emma: “Install the LinkedIn Insight Tag with Partner ID 1234567 on the [page name] landing page.”
Or install via GTM if you already have GTM on the page.

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TikTok Pixel

The conversion tag for TikTok Ads. Install:
  1. Get your Pixel ID from TikTok Ads Manager → Assets → Events.
  2. Ask Emma: “Install the TikTok Pixel with ID CXXXXXXXXXXXXXXXX on the [page name] landing page.”

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Heatmaps and session replay

For when conversion data tells you what’s happening but you need to see why. Hotjar and Microsoft Clarity are the two main options; Clarity is free and good enough for most cases. Install (Clarity example):
  1. Get your Project ID from clarity.microsoft.com.
  2. Ask Emma: “Install Microsoft Clarity with project ID xxxxxxxxxx on the [page name] landing page.”
Hotjar follows the same pattern with a Hotjar Site ID.

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Privacy-first analytics

If you’re allergic to cookie banners or selling to a privacy-conscious audience (EU, healthcare, finance), use a cookieless analytics tool instead of GA4. Plausible and Fathom Analytics are the common picks. Install:
  1. Add the site in your provider’s dashboard.
  2. Copy the install snippet.
  3. Ask Emma: “Add this Plausible script to the [page name] landing page: [paste snippet].”
These tools give you traffic counts, sources, and basic page metrics. They do not give you conversion-level analytics like GA4 or session replay — you’ll still want a conversion pixel for ad platforms.

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PostHog

For product-flavored analytics on landing pages — event tracking, funnels, session replay, feature flags. More than most landing pages need, but useful if you’re A/B testing copy heavily or running feature gates. Install:
  1. Get your project API key from PostHog.
  2. Ask Emma: “Install PostHog with key phc_XXXXXXXX and host https://us.i.posthog.com on the [page name] landing page.”

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A reasonable default stack

For a B2B landing page running Meta + Google Ads:
  1. Meta Pixel for Meta conversion tracking.
  2. GTM container so you can add things later without re-deploying.
  3. GA4 via GTM for general analytics.
That’s it. Add LinkedIn Insight, TikTok Pixel, Clarity, or anything else when there’s a specific reason — not just because they exist.

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Verifying installation

After Emma installs a tag and the page re-deploys:
  • Meta Pixel: open the page in Chrome with the Meta Pixel Helper extension installed. The Pixel should appear with your ID.
  • GTM: open the page in Chrome with the Google Tag Assistant extension. GTM should appear as connected.
  • GA4: real-time view in GA4 → Reports → Realtime should show your test visit within a few seconds.
  • LinkedIn Insight: LinkedIn Campaign Manager → Insight Tag should mark it as “Active” within 24 hours of first traffic.
  • TikTok Pixel: TikTok Ads Manager → Events Manager shows pixel firing in real time.
  • Clarity / Hotjar: real-time dashboard shows your test session within a minute.
If a tag isn’t firing, ask Emma: “Verify [tag] is installed on this page and show me where it was added.”

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Removing a tag

Ask Emma: “Remove the [tag] from the [page name] landing page.” She edits the page’s HTML and re-deploys. If the tag was added via GTM, just pause or delete it in GTM’s UI — no need to touch the page.

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Troubleshooting

Some ad blockers and privacy extensions block tracking pixels. Test in incognito with extensions disabled, or check from a clean browser.
GA4 real-time has a small delay (a few seconds). Refresh the page and wait. If it’s still zero after a minute, confirm the measurement ID in your install matches what’s in the GA4 admin.
Don’t install both a direct Meta Pixel and a Meta Pixel via GTM on the same page — events fire twice and conversion counts double. Pick one path.
Each tag adds load time. Heatmap and session-replay scripts (Hotjar, Clarity, PostHog) are the worst offenders. If page speed matters (it does for paid traffic), audit which tags are actually used and remove the rest.

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Next steps