Names you’ll see
AgentWeb, HireEmma, and Emma all refer to the same product. Here’s how the names map:Who is Emma for?
Lean B2B marketing teams — the ones told to “go AI” who end up with a sprawl of disconnected tools and output no marketer would ship. Concretely, Emma fits:- B2B founders doing founder-led sales, from pre-product through their first ten paying customers. See the founder-led sales playbook.
- Solo marketers and one-to-three-person marketing teams who need multi-channel execution without hiring for each channel.
- Companies running paid, organic, and outbound together who want one system holding the brand, the ICP, the leads, and the performance data rather than five.
What does Emma actually do?
For an exact, channel-by-channel breakdown of what Emma can read, draft, publish, and spend on, see Capabilities.
What Emma is not
- Not a chat-only writing assistant. Emma acts inside your real accounts. She launches campaigns, sends outreach, and deploys pages — not just drafts text about them.
- Not an agency. No retainer, no account-manager relay, no junior freelancer behind the deliverable. The brand context stays in your workspace and the work is reproducible.
- Not a point tool. Emma is not an enrichment vendor, a scheduler, or an ad manager. The lead she enriches is the lead she scores, drafts outreach to, and later reports pipeline on.
- Not autonomous with your money or your voice. Anything that spends budget or posts publicly is explained and confirmed with you before it happens.
What Emma can’t do today
Stated plainly, because knowing the edges saves you a wasted afternoon.- Ad platforms have hard rules Emma can’t work around. A LinkedIn campaign’s type is fixed once created, LinkedIn audiences below 300 members won’t serve, and a live Google ad’s text can’t be edited — Emma replaces it instead.
- Skills don’t persist between conversations. A new chat starts with foundation tools only. Install the skill again, or use a work plan that installs it per step.
- X posts are text-only — no image or video attachments, no editing a posted tweet, no account-level analytics, and search reaches back only about seven days.
- Connecting Gmail grants full-mailbox read access. The connection is rejected if you withhold it. Emma can search any message using Gmail’s own search syntax, list any folder or label including INBOX, and read the full body of any message. Nothing narrows her to threads she started. The same grant covers your Google Calendar, so she can list, create, update, and delete events on your calendars.
- Google Drive and ClickUp are not read-only. Connecting Google Drive grants access to your whole Drive plus Docs and Sheets: Emma can create folders, create Docs and Sheets, replace an existing Doc’s entire contents, and write into a Sheet’s cells. In ClickUp she can create new docs and pages. She cannot delete files in either service, and she does not edit existing ClickUp pages. The Google Drive shared folders you add as Knowledge Base sources are separate — that path uses a read-only connection.
- Unattended runs behave differently. Scheduled runs proceed on a best-effort basis rather than stopping to ask, so a plan whose safety depends on your approval shouldn’t be scheduled as-is.
- Some integrations are plan-gated. Google Ads requires the Pro plan; X is plan-gated. If a card is missing in Settings → Accounts, that’s usually why.
How does Emma know about my business?
Emma reads five sources, and re-reads them on every run rather than freezing a stale copy:
If Emma’s output feels generic, the fix is almost always here rather than in the prompt.
Where can I use Emma?
How is Emma different from…
Where to start
Onboard your brand
A week-by-week ramp for your first month: context, then one motion, then measurement, then cadence.
Learn the vocabulary
Skill, work plan, scheduled chat, template — what each one means and when to use it.
Check what Emma can do
Channel by channel: what she can read, draft, publish, and spend on.
Build your first pipeline
How founder-led sales, content, paid, and events compose into one system that keeps producing.