Pick your track
You don’t need to read all 38 pages. Start with the shared foundation, then follow the track that matches where you are.- 🤝 Founder-led sales
- 💰 Paid ads
- 🎪 Event-based engagement
For pre-revenue founders through their first ten customers. Gets your brand context set, runs outbound and content as a single loop, puts measurement in place, and ends with the weekly cadence that keeps it sustained.
What is Emma?
Read → — What Emma is, who she’s for, what she can and can’t do.
Concepts
Read → — Skill, work plan, scheduled chat, template — the vocabulary you’ll use daily.
Brand onboarding
Read → — Set up Brand Profile, Market Strategy, founder voice, and Knowledge Base.
First 30 days
You’re here — the week-by-week ramp below.
Founder-led sales
Read → — Four stages from LinkedIn audit to meeting prep.
LinkedIn content workflow
Read → — The per-post drafting process that runs alongside outbound.
CRM
Read → — Leads, enrichment, ICP scoring, outreach drafts, engagement tracking.
Operating rhythm
Read → — The weekly cadence, the Monday review, and the autonomy ladder.
Work with Emma — step-by-step guides
Once your context is set and you’ve picked your track, these guides walk you through running each motion end to end with Emma — every work plan, every checkpoint, in order.Founder-led sales
Four stages from LinkedIn audit to meeting prep. The default starting motion for pre-revenue founders.
Event-led sales
Landing page to enrichment to follow-up, inside the 24-hour window before trust decays.
Your first Meta campaign
Connect, verify brand, build creatives, landing page, pre-launch gate, and measurement — step by step.
Week 1 — Context
Everything Emma produces reads from what you set up this week. Time spent here is not overhead; it’s the multiplier on the next eleven months.1
Finish brand onboarding properly
Both parts — the portal wizard and the deep-dive in Agent Mode. The deep-dive is the part that makes output sound like you.Paste two or three real posts you’ve written when Emma asks. Described tone produces generic voice; pasted examples produce yours.
2
Load the Knowledge Base yourself
Emma points you at it but doesn’t fill it. Case studies, customer interviews, your best posts, positioning docs. An empty Knowledge Base is the single most reliable cause of generic output.
3
Read the ICP personas properly
Emma generates them; you validate them. Keep only the ones you have actually sold to or interviewed. A plausible-sounding persona you invented will quietly misdirect lead scoring, ad targeting, and content angles for months.
4
Get into the Slack group
Email support@agentweb.pro and ask to be added to the shared Slack group. Emma lives there alongside the AgentWeb founder team, so it’s both your support channel and the fastest way to get an answer from a human who knows the product.Do this in week 1 rather than when you hit your first problem. The questions worth asking early — is my ICP definition too broad, is this output normal — are the ones you won’t think to ask once you’re heads-down.
5
Connect only what you need this month
LinkedIn if you’re doing outbound. Gmail or Outlook if you’re sending email. That’s it for now — the rest from Settings → Connected Accounts when a motion needs them.
Week 2 — One motion
Pick the motion that matches where you are, and run only that one.
For most people at this stage it’s founder-led sales, run alongside a light content cadence. Not paid — see when you’re ready for paid.
By the end of the week you want a CRM lead list with enriched, ICP-scored leads and your first batch of outreach approved and sent. Real conversations are the goal, not volume.
End of week 2: first conversations booked, and a clear sense of which claim gets a reply.
Week 3 — Measurement
Now, before habits set and while there’s little data to retrofit.1
Set up the lead-source taxonomy
Three custom fields on your lead lists, one closed set of source values. Full setup in measurement.
2
Adopt the UTM convention
One pattern, lowercase, applied to every link you paste anywhere. Ask Emma to build tagged URLs rather than assembling them by hand.
3
Build a landing page if you're driving traffic anywhere
Emma generates it, deploys it, creates a lead list for it, and injects UTM attribution automatically. Install your Pixel and analytics at the same time — see analytics and tracking.
Week 4 — Cadence
Turn what you did manually into something that runs whether or not you remember it.1
Convert what worked into a work plan
Any conversation you’ve now had three times. Say “make this as a workplan” while the thread is still open — reconstructing it later from memory produces a worse version.
2
Stand up two scheduled chats
The weekday lead run and the Monday review. Two, not five. See operating rhythm.Check that both end at a draft. Scheduled runs don’t pause for approval — you’re starting at rung 2 of the autonomy ladder, not the top of it.
3
Run your first Monday review
Which source produced qualified leads, what you heard in conversations, and one thing to change. Write what you heard into Market Strategy — that’s the step that makes the system compound.
Support and staying connected
Two channels, and they do different jobs. Slack — day to day. Email support@agentweb.pro to be added to the shared group. Emma is in the channel alongside the AgentWeb founder team, so you can ask a question in the same place whether the answer comes from the agent or a person. Live check-in — every few weeks. Join a webinar or office hours session, or book time with the founder team directly. Worth doing at least once in your first month, and periodically after. The live sessions are the higher-value of the two, and the one people skip. Written support answers the question you knew to ask. A conversation surfaces the thing you didn’t — an ICP that’s drifted, a motion you’re running in the wrong order, a workaround you built for a problem that has a real fix. Bring what isn’t working, not just what is; the roadmap moves on that feedback.Where you should be at day 30
If you’re behind on this, the usual culprit is week 1 — thin brand context makes everything downstream feel like it isn’t working, and the instinct is to add channels rather than go back and fix the foundation.
Month 2 and beyond
- Add a second motion, once the first is producing without daily attention.
- Consider paid, using the readiness gate in paid ads.
- Add the monthly maintenance pass from operating rhythm.
- Move to a shared workspace if anyone else joins — see organization sharing.
Next steps
- The pipeline system — how the motions compose once you’re past month one.
- Founder-led sales, Event-led sales, Your first Meta campaign — step-by-step guides in the Work with Emma section.
- Concepts — skill, work plan, scheduled chat, template.
- Capabilities — what Emma can do per channel before you connect anything.