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What is Emma?
What Emma is, who she’s for, what she can and can’t do, and how she differs from a writing tool or an agency.
Capabilities
Channel by channel: what Emma can read, draft, publish, and spend on — and what needs your approval.
Concepts
Skill, work plan, scheduled chat, template — what each means and when to reach for which.
Onboard your brand
Set up Brand Profile, Market Strategy, and Knowledge Base so Emma can deliver personalized output.
Organization sharing
Give your team shared access to brand assets, leads, and campaigns.
Core hubs
Agent Mode (Emma)
Chat with Emma to generate content, research, and reports end-to-end.
Brand Hub
Brand Profile, Market Strategy, Knowledge Base, and Email Templates.
Growth Hub
GTM Tracker and CRM for managing leads and go-to-market plans.
Creative Hub
Reports, Images, Videos, and Books for long-form and visual assets.
Performance Hub
Paid Social, Newsletter, and SEO / GEO performance insights.
Work plans
Vetted multi-step workflows, and how to turn a conversation that worked into one you can re-run.
Power-user setup
Email Emma
Chat with Emma over email at
emma@updates.agentweb.pro.Emma MCP setup
Plug Emma into Claude Code, Codex, or OpenClaw via MCP.
Need help? Email support@agentweb.pro or founders@agentweb.pro.
Pick your track
You don’t need to read all 38 pages. Each track starts with the same three foundation pages, then branches to the pages that matter for your motion.- 🤝 Founder-led sales
- 💰 Paid ads
- 🎪 Event-based engagement
What’s in this guide
Onboard your brand
Set up brand profile, founder voice, ICP, and Knowledge Base.
Connect Emma
Use Emma in Claude.ai, Claude Code, Codex, or OpenClaw.
Portal reference
Agent Mode, Brand, CRM, Creative, and Performance.
Team sharing
Add members, assign roles, and share workspace access.
What Emma does inside the portal
- Maintains brand guidelines, founder profiles, ICP definitions, and competitor analysis.
- Drafts blog posts, LinkedIn content, ad copy, newsletters, and landing page text.
- Creates and manages ad campaigns on Google Ads, Meta, and LinkedIn Ads.
- Manages CRM lists. Enriches leads with web search. Scores leads against ICP. Drafts personalized outreach.
- Generates landing pages and deploys them.
- Aggregates performance data across paid social, newsletter, and SEO.
Playbooks
The pipeline system
How founder-led sales, content, paid, and events compose — and what order to turn them on in.
Founder-led sales
Four stages from LinkedIn profile audit to meeting prep — build pipeline before you have a sales team.
Event-led sales
Landing page to lead enrichment to follow-up, inside the 24-hour window before trust decays.
LinkedIn content
Run content as a sustained engine — one primary surface, a weekly loop, and deliberate repurposing.
Operating rhythm
The weekly and monthly cadence that keeps pipeline arriving instead of appearing in bursts.
Google Ads best practices
Google’s official guidance distilled for B2B and SaaS, mapped to the Emma skills that run it.
Paid ads on a founder budget
When to start paid, what to have in place first, and how to judge campaigns on qualified leads.
Measurement
Lead-source taxonomy, UTM convention, and the weekly review that tells you which motion works.