Google Ads

AgentWeb connects Emma directly to your Google Ads account. Once connected, Emma can create and manage Search, Display, and Performance Max campaigns from scratch — writing ads, setting budgets, targeting locations, managing keywords, and pulling live performance data. You describe what you want; Emma handles the setup. Google Ads is available on the Pro plan. If you don’t see the Google Ads card in Settings → Accounts, your plan doesn’t include it yet. Contact support@agentweb.pro to upgrade.

Before you connect

You connect by signing in with a Google account. For an ad account to appear in the connect flow, that Google account must be able to reach it — either directly, or through a manager (MCC) account the same login can access. Work through the checks below in the Google Ads UI before connecting.

You have a standard Google Ads account, not just a manager account

A manager account (also called an MCC, “My Client Center”) is a container for managing other accounts. It can’t run ads itself, so a manager account isn’t selectable in AgentWeb — you pick the accounts listed inside it. You need at least one standard account.To check: open ads.google.com and look at the account switcher in the top bar. If every entry is labeled Manager, you don’t have a standard account yet. Create one from the manager account under Accounts → Sub-account settings → Create new account, or start a new standard account directly at ads.google.com.

Your Google login can reach that account, directly or through a manager

AgentWeb lists the accounts your Google login can access directly, plus every enabled account under any manager account that login can access — including accounts nested several levels down. Access inherited through a manager hierarchy counts; you don’t need to be added as a user on each account individually.An account you can reach both directly and through one of your manager accounts is listed once, under the manager.

The account is set up and active

Brand-new accounts that never finished setup (no billing, no campaign) can fail to return account details and get skipped. Open the account once in the Google Ads UI and complete the initial setup, including adding a payment method, before connecting.

You know which Google account holds the ad account

If you have several Google logins, note which one the ad account lives under. You’ll sign in with exactly that account during the connect flow.

Manager (MCC) accounts appear in the account picker as collapsible groups with a Manager badge, listing the accounts they manage. The manager row itself can’t be selected — a manager account can’t run ads. Only accounts with an Enabled status appear under a manager.

Connect

Open Settings → Accounts

In the Customer Portal, go to Settings → Accounts and find the Google Ads card. (Google Ads can’t be connected during onboarding — use Settings.)

Click Connect

AgentWeb opens Google’s OAuth consent screen in a popup.

Sign in with the Google account that can reach the ad account you want to manage, directly or through a manager account. Grant the requested Google Ads permission when prompted.

Pick the ad account

AgentWeb lists the accounts your Google login can access. Standalone accounts appear as their own rows; accounts held by a manager (MCC) appear inside a collapsible group headed by the manager’s name, a Manager badge, and how many accounts it holds. Each selectable row shows the account name, numeric customer ID, and account currency.Tick every account you want to connect — you can select more than one, including accounts from different managers. Accounts you’ve already connected are shown with a Connected badge and can’t be selected again. A manager with no enabled accounts under it shows No active accounts under this manager.

Confirm

Click Connect — the button shows how many accounts you selected. The card flips to Connected (or N Connected when several are connected). You can connect more Google Ads accounts later by repeating the flow.

Getting started after connecting

Once your account is connected, head to Agent Mode and tell Emma what you want to do. You don’t need to navigate any menus — just describe your goal in plain language and Emma handles the rest. A few things to try first:

“Show me all my Google Ads campaigns and how they’re performing.”
“Create a Search campaign for [your product] targeting [your city] with a $50/day budget.”
“Which of my campaigns spent the most last month?”

All Google Ads management — building campaigns, pulling data, adjusting budgets — happens through conversation in Agent Mode.

Before making any change that affects your ads or spend (creating a campaign, pausing, updating a budget), Emma will explain what she’s about to do and ask for your confirmation. She won’t take action until you approve.

What Emma can do once connected

List campaigns, ad groups, ads, keywords, and budgets in the connected account.
Create campaign budgets and launch Search, Display, and Performance Max campaigns from briefs you describe in Agent Mode.
Add and update keywords, including negative keywords, and set bids and bidding strategies.
Pause, resume, update, and remove campaigns, ad groups, and ads.
Upload image, logo, and video assets and attach them to campaigns.
Pull performance reports (spend, impressions, clicks, CTR, conversions, average CPC) for any date range, either as a formatted summary or a custom query.

Run and manage campaigns

Emma can create, pause, resume, and update campaigns across all Google Ads campaign types:

Campaign type	What it does
Search	Text ads that appear when someone searches for your keywords on Google. Best for capturing people actively looking for what you offer.
Display	Image and banner ads that appear across websites, apps, and YouTube. Best for brand awareness and retargeting.
Performance Max	Google’s AI-driven format. One campaign runs across Search, Display, YouTube, Gmail, and Maps simultaneously. Google optimizes delivery automatically.

Emma sets the bidding strategy for each campaign. You describe your goal and she picks the right approach:

Goal	Bidding strategy Emma uses
Get as many leads or purchases as possible	Maximize Conversions
Hit a specific cost per lead or sale	Target CPA (cost per acquisition)
Hit a specific return on ad spend	Target ROAS
Maximize total revenue from conversions	Maximize Conversion Value
Control how often your ad appears in search results	Target Impression Share
Set bids yourself	Manual CPC

Example prompts:

“Create a Search campaign for our summer sale targeting people in Chicago and LA with a $100/day budget.”
“Pause all my Display campaigns.”
“Increase the budget on my best-performing campaign by 20%.”

Manage keywords

For Search campaigns, keywords are what trigger your ads. Emma can:

Add keywords in broad, phrase, or exact match
Add negative keywords to block irrelevant searches (at the campaign or ad group level)
Pause or remove underperforming keywords

“Add ‘project management software’ as an exact match keyword to my SaaS campaign.” “Add ‘free’ as a negative keyword so we don’t show up for people looking for free tools.”

Write and manage ads

Emma creates two types of ads: Responsive Search Ads (for Search campaigns) — You provide multiple headline and description options; Google mixes and matches them to find the best-performing combinations. Emma writes these from your brief. Responsive Display Ads (for Display campaigns) — Emma provides headlines, descriptions, and images; Google adapts them to fit available ad placements across the web. Once an ad is live, its text and destination URL can’t be edited — if you want changes, Emma removes the old ad and creates a new one. Pausing and enabling ads works any time. “Write three ad variations for our free trial offer and add them to the Homepage ad group.”

Pull performance data

Ask Emma how your campaigns are doing and she’ll pull live numbers directly from Google Ads:

Spend, impressions, clicks, click-through rate (CTR), conversions, average cost per click
Filtered by campaign, date range, or both
Keyword-level breakdowns for Search campaigns

Available date ranges: Today, Yesterday, Last 7 days, Last 30 days (default), Last 90 days, This month, Last month, This year. “How are my Google Ads campaigns doing this month?” “Show me which keywords are driving the most conversions in my Search campaign.” “What’s my cost per lead across all campaigns in Q1?”

Manage budgets

Emma can create and manage campaign budgets independently of campaigns — useful when you want to control spend across multiple campaigns or adjust daily limits without rebuilding anything:

Set a new daily budget for any campaign
Create a shared budget that multiple campaigns draw from
Update daily spend limits any time
Remove unused budgets

“Set the daily budget on my Brand Search campaign to $75."* *"Create a shared$ 200/day budget and apply it to my three retargeting campaigns.”

Target locations

Emma can search for and apply geo targets to any campaign — by city, region, country, or postal code. “Add New York, Los Angeles, and Chicago as location targets on my Search campaign.” “Remove Canada from my targeting — we only ship to the US.”

Upload creative assets

For Display and Performance Max campaigns, Emma can upload images, logos, and link YouTube videos — then attach them to your campaigns and ads.

Asset type	How to provide it
Image or logo	Share a public URL — Emma fetches and uploads it to your account.
Video	Share the YouTube video ID or link — Emma links it to the campaign.

Performance Max asset groups

Performance Max campaigns use asset groups — a bundle of creative assets that Google’s AI mixes and distributes across channels. When setting up a PMax campaign, Emma assembles the asset group for you. Here’s what she needs:

Asset	Requirement
Headlines	At least 3, up to 15 (short, punchy — 30 characters max each)
Long headlines	At least 1 (90 characters max)
Descriptions	At least 2, up to 5
Square image (1:1)	At least 1 — your product, team, or brand visual
Landscape image (1.91:1)	At least 1 — wider format for banners
Logo	At least 1 square logo
YouTube video	Optional but recommended — improves reach on YouTube

Just describe your campaign to Emma and she’ll ask for what she needs or use assets already uploaded to your account.

How Google Ads is organized

Google Ads has a layered structure that Emma manages for you:

Account
└── Campaign (budget, type, bidding strategy, location targeting)
    └── Ad Group (a theme or product category)
        ├── Keywords (what searches trigger the ads)
        └── Ads (what people actually see)

When you ask Emma to build a campaign from scratch, she creates all the layers. You can also ask her to add keywords or new ad variations to an existing campaign.

Team access

A connected Google Ads account can be shared with your organization so teammates can ask Emma to manage it without each person needing to connect it individually. Contact your AgentWeb admin to enable org-level sharing for an account.

Reference

Item	Detail
Plan	Pro
Account type supported	Standard Google Ads accounts, whether standalone or held under a manager (MCC). Manager accounts are shown as groups but can’t themselves be connected.
Permission requested	Manage your Google Ads accounts (`https://www.googleapis.com/auth/adwords`), plus your email and basic profile.
Account identifier	Numeric customer ID, no dashes (for example `1234567890`).
Multiple accounts	Supported. Select several accounts in one pass, or connect more later through the same flow.

Quick checklist

On the Pro plan (Google Ads card visible in Settings → Accounts)
Standard Google Ads account exists (not only a manager/MCC account)
Payment method added to the account
AgentWeb connected via Settings → Accounts → Google Ads

Disconnect

Click the Google Ads card in Settings → Accounts and choose Disconnect. To revoke access on Google’s side, go to your Google Account → Security → Third-party access and remove AgentWeb. Disconnecting stops Emma from acting on the account. It doesn’t change anything inside Google Ads.

Troubleshooting

Connection succeeds but no ad account appears

This means the Google login you used can’t reach any standard Google Ads account, directly or through a manager. Check in order:

The Google account you signed in with is the one that owns the ad account. Sign out and retry with the correct account if not.
You have a standard account, not only a manager (MCC) account. If a manager group shows No active accounts under this manager, there’s no enabled account inside it to pick.
The account finished setup and has a billing method. Brand-new, unconfigured accounts can be skipped.

Fix the gap in the Google Ads UI, then click Connect again.

Only manager accounts show in Google Ads but nothing connects

A manager (MCC) account can’t run ads, so the manager row itself isn’t selectable — you pick the accounts listed inside the group. If the group shows No active accounts under this manager, the manager has no enabled account to connect. Create a standard sub-account under the manager (Accounts → Sub-account settings → Create new account), then reconnect.

Campaign creation fails

The most common cause is a missing or invalid payment method on the ad account. Open Google Ads and check Billing → Payment methods. Suspended or billing-error accounts will reject new campaigns.

Connection drops or shows as disconnected

AgentWeb refreshes your Google token automatically in the background. If the token can’t be refreshed (e.g., you changed your Google password or revoked access), the card shows disconnected. Reconnect from Settings → Accounts.

Reports or campaign actions fail after connecting

Open the account in the Google Ads UI and confirm it’s active with a valid billing method and isn’t suspended. Resolve any account-level alerts, then retry. If the failure persists, disconnect and reconnect to refresh access.

Performance Max campaign isn't running well

Performance Max campaigns need a variety of assets to work — at minimum several headlines, descriptions, a square image, a landscape image, and a logo. Ask Emma to review what assets are attached and fill any gaps.

Metrics show zero for a campaign I just launched

Google Ads delays metric aggregation by a few hours. Very recent activity may show as zero. Wait a few hours and ask Emma to check again.

The Google Ads card isn't in Settings → Accounts

Google Ads is a Pro-plan integration. If the card is missing, your current plan doesn’t include it. Contact support@agentweb.pro.

Next steps

Agent Mode — brief Emma on a campaign.
Meta (Facebook + Instagram) — run paid social alongside Search.

Onboarding

Reference

Work with Emma

Best practices

Operating system

Before you connect

Connect

Getting started after connecting

What Emma can do once connected

Run and manage campaigns

Manage keywords

Write and manage ads

Pull performance data

Manage budgets

Target locations

Upload creative assets

Performance Max asset groups

How Google Ads is organized

Team access

Reference

Quick checklist

Disconnect

Troubleshooting

Next steps

​Before you connect

​Connect

​Getting started after connecting

​What Emma can do once connected

​Run and manage campaigns

​Manage keywords

​Write and manage ads

​Pull performance data

​Manage budgets

​Target locations

​Upload creative assets

​Performance Max asset groups

​How Google Ads is organized

​Team access

​Reference

​Quick checklist

​Disconnect

​Troubleshooting

​Next steps

Before you connect

Connect

Getting started after connecting

What Emma can do once connected

Run and manage campaigns

Manage keywords

Write and manage ads

Pull performance data

Manage budgets

Target locations

Upload creative assets

Performance Max asset groups

How Google Ads is organized

Team access

Reference

Quick checklist

Disconnect

Troubleshooting

Next steps