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LinkedIn has three separate connections in AgentWeb, each for a different capability. Connect whichever ones you need. You can have all three connected simultaneously.

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Connect

1

Open Settings → Accounts

In the portal, go to Settings → Accounts and find the LinkedIn card for the capability you want.
2

Click Connect

AgentWeb redirects you to LinkedIn’s OAuth flow.
3

Pick the account or page

For LinkedIn (organic), pick the personal profile or company page to connect.For LinkedIn Ads, pick the ad account.
4

Confirm

The card flips to Connected.

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What Emma can do

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LinkedIn (organic)

  • Publish posts (text, image, carousel, document) to your profile or company page.
  • Schedule posts for later.
  • Comment on posts from your account.
  • React (like, celebrate, etc.) on posts from your account.
  • Pull per-post engagement metrics into Performance → Paid Social.

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LinkedIn Outreach

  • Send connection requests with personalized messages.
  • Send DMs to existing connections.
  • Run sequences against a CRM lead list — connection request, then follow-up DM, etc.
  • Respects LinkedIn’s rate limits to avoid account flags.

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LinkedIn Ads

  • List ad accounts, campaigns, and ad groups.
  • Pull campaign insights (impressions, clicks, conversions, spend).
  • Read ad creatives and audience targeting.

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Permissions

LinkedIn (organic) and LinkedIn Ads use LinkedIn’s standard OAuth scopes for posting and reading analytics. LinkedIn Outreach uses Unipile under the hood, which connects via your LinkedIn session. Treat your Outreach connection like an active LinkedIn login — if you sign out everywhere on LinkedIn, you’ll need to reconnect Outreach.

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Disconnect

Click the LinkedIn card in Settings → Accounts and choose Disconnect for the capability you want to remove. Disconnecting one capability doesn’t affect the others.

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Troubleshooting

Confirm you connected the right account or page. If you connected a personal profile but expected posts on a company page, disconnect and reconnect with the company page selected.
Outreach piggybacks on your LinkedIn session. Multiple device logins, security challenges, and 2FA prompts can invalidate the session. Reconnect from Settings → Accounts and complete any pending security challenges in LinkedIn directly.
AgentWeb caches the list of ad accounts at connection time. Disconnect LinkedIn Ads and reconnect to refresh.